Guy Kawasaki is a familiar name to me. I’ve been reading his stuff and about him since his days at Apple. His work as an Apple Evangelist helped a lot of the faithful keep our collective “head upâ€? during some fairly dark days. He’s moved on since then getting involved with startup ventures and what not, but he’s still an evangelist at heart – always promoting, encouraging, and telling the world at large what he thinks and experiences.
His “By The Numbers” post in his blog is a prime example of his evangelism – relating the startup of his latest venture Truemors in a way that makes the entire venture seem worth the effort despite setbacks. True to his style, even the negatives have a positive edge. Truemors will succeed or fail, but no matter what, Guy will positively promote the heck out of it and in the process educate those that bother to read in and between the lines.
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